Let's Go Higher.

Conquering the most competitive categories.

Building organic assets that drive sustainable customer acquisition.

Why Merit Metrics?Our Services

We’re SEO veterans who created a different kind of agency.

Deep Experience

Many SEO agencies let essential campaign strategy fall into the hands of inexperienced junior employees.

Our expert founders direct every client campaign with their own expertise.

Quality Over Quantity

 We work with a small handful of carefully selected clients with high long-term growth and organic ROI potential. We aim to grow through long-term partnerships that scale with success – not client quantity.

Strategic Partnerships

 As competitive SEO requires, we go beyond the rigid ‘quid pro quo’ vendor relationship. We emphasize close collaboration, flexible campaigns and transparency. Consider Merit Metrics an extension of your team.

What We Do

Organic Growth Strategy

Modeling client SEO needs through deep auditing, competitive research and two-way knowledge sharing – then into traffic, ROI and CPA projections for intelligent business decisions.

Best-In-Class Content Production & Link Building

We provide the quality, scale and price point needed to move the needle in a merit-based system. Our editorial team has worked together for more than eight years, and creates expert-level content in wide variety of verticals.

Holistic Services

We provide all of the supporting services needed for an all-in-one, high-ROI SEO campaign. This includes conversion rate optimization, design, front-end development and more.

We’re Here to Help

Ready to See Unparalleled Growth?

Campaigns Our Founders Have Led

Student Loan Comparison Site

This client came to us after their site had been severely penalized by Google.

We worked together to see through a comprehensive website overhaul. This included a complete overhaul of content quality, site structure, link disavows and more to become more in line with Google’s webmaster guidelines.

Three months into this project, this client saw a 400% increase in traffic – surpassing their pre-penalty traffic levels and achieving new heights.

American Addiction Centers

Over 2 years, our core team built the top performing websites across the entire addiction treatment landscape, garnering millions of monthly visitors and unparalleled ROI.

Organic search became AAC’s primary source of leads and obtained a CPA unparalleled in the industry.

Recovery Brands

We began working with Recovery Brands when it was already the industry leading directory and provider of behavioral information.

Implementing a comprehensive overhauled strategy across more than a dozen websites, we were able to add millions of additional monthly visitors over a period of 18 months.

Close collaboration and training with the Recovery Brands team allowed us to maximize the impact of our combined work.

Brands Our Founders Have Previously Worked With

Subscribe For Updates

Long-Form Posts Coming Soon

Case Studies (More to Come)

years of Combined experience


They’ve been excellent partners, running a big campaign with big results. Their attention to detail and their knowledge is the best I have ever seen, and it shows in the results! 

Chris Karkenny

CEO of NVISION Eye Centers

“If you’re interested in growing your digital business, and want to focus on organic growth – these are the guys to partner with.”

Derek Hyman

SVP, Growth & OPs of American Addiction Centers

Ready to Find Your Way North?

Contact us today and see what we can do to get you on the right path.